Things You Should Consider for Your New Start-up

Startup, business, planning, organizationGuest Author

In the current financial climate, a number of people have decided not to rely on employers anymore and instead take matters into their own hands and start a business themselves. If this is you, it might be the escalation of a successful side hustle that can be turned into a full-time business, or it might be a brand-new idea based on enthusiasm and not much else. Either way, there are some things you need to consider.

Online Measures

It doesn’t matter what your business does. The chances are that most people will find your business by searching on the internet. That being the case. You need to think carefully about your website, which is likely to be the first thing they see. It needs to load quickly, look professional, and set out exactly what you can do for your visitor. This is a tall order to complete on your own, so hiring a professional will get you the best results.

SEO, Search Engine Optimization, Business, Social MediaThe same applies to social media marketing and SEO, which together will help to increase your online profile and get you more attention. You might be tempted to try and do the social media side of things yourself, but it can take a lot of time and effort to get results unless you know what you are doing, and the chances are you don’t. SEO can boost your position on search engines, and this can be even more time-consuming, especially if you are not sure how to go about it.

Offline Measures

You are likely to need some business premises, and there are some things you need to think about to make sure everything runs smoothly. Using things like key cards or number pads to restrict entry not only makes sense but is likely to look good in your insurance quote. Not only that, by using certain pieces of technology, you can decrease the chances of property damage by groups of youths congregating outside.

Mosquito, anti-loitering, high frequency soundresbycusisNot only do groups like this cause damage (sometimes unwittingly), but they can seem intimidating to anyone approaching your business. This, if you have a retail business, can be disastrous, especially if your clientele is getting on in years. By using the devices available from they will be the ones feeling uncomfortable and are likely to do whatever it was they were doing elsewhere.

Final Thoughts on Your Business

Having your own start-up might be a dream come true moment, but there are a few things you need to consider to stop it from becoming a nightmare. These include getting your website, social media output, and SEO on point, as well as a few physical security measures like key entry or using technology to stop loitering outside your place of business.


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About Aline Kaplan

Aline Kaplan is a published author, a blogger, and a tour guide in Boston. She formerly had a career as a high-tech marketing and communications director. Aline writes and edits The Next Phase Blog, a social commentary blog that appears multiple times a week at She has published over 1,000 posts on a variety of subjects, from Boston history to science fiction movies, astronomical events to art museums. Under the name Aline Boucher Kaplan, she has had two science fiction novels (Khyren and World Spirits) published by Baen Books. Her short stories have appeared in anthologies published in the United States, Ireland, and Australia. Aline’s articles have also appeared on the Atlas Obscura website. She has been an active member of the Science Fiction and Fantasy Writers of America since 1988 and is a long-term member of the Spacecrafts science/fantasy writers’ group. As a tour guide, Aline leads architectural and historical walking tours of the city for Boston By Foot, ghost tours for Haunted Boston and historical bus tours of the city. She lectures on Boston history and has appeared in the Boston Globe, as well as on TV for Chronicle, an award-winning television program that broadcasts stories of New England. As a lecturer, Aline has spoken at Brandeis and Tufts universities for the Osher Lifelong Learning Institute. She has also addressed as service organizations and local meetings. She is a graduate of Northeastern University in Boston and lives in Hudson, MA.

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