What Types of Videos Should Businesses Create for Effective Video Marketing Campaigns?

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Video Camera, videographer, videos, targeted videos, video marketingThere is no denying the fact that businesses can no longer ignore video marketing. You might see some results using textual content and images for your campaigns, but video has emerged as the most potent marketing tool you can leverage today.

It is the preferred format for people who prefer streaming and watching video over reading content, which is a significant percentage of people today. To ensure an effective video marketing campaign, you need to know which videos would work well for your goals.


A commercial is meant to be brief and attention-catching while also providing the viewer with as many details as possible about a business and sometimes its best product or service. It should highlight the best features of the business and what it is selling, give an exciting summary, and then use a call to action at the end. This formula is so popular that you have likely seen it used on TV and streaming platforms.

video screen, targeted videos, video marketingSince they are meant to appeal to as many people as possible, commercials provide only the most relevant information, which can make them less effective than targeted videos.

Businesses should work with video production companies that know how to make memorable commercials so audiences can remember them and, most importantly, share and talk about them in the age of social media.

Social Media Videos

Social media remains one of the best digital marketing channels, especially for businesses that rely heavily on video marketing. The rise of platforms like TikTok and most social media platforms incorporating short video options gives businesses opportunities to leverage these platforms and their features to reach more customers and put their products in front of them.

Remember that even though many businesses are focusing on short- and long-form video content, social media video ads are very performant if they can capture the attention of your target audience and those just scrolling by regardless of length.

Businesses doing video marketing on social media can partner with a videographer Bristol to create the social media content and ads they need for views, impressions and conversions. It is best to engage the video production services Bristol of businesses that will handle everything from the planning and storyboarding to shooting and post-production. You can learn more about the process of creating social videos at soulfilms.co.uk to see how an experienced video production Bristol company will handle your campaign.

Product Videos

videographer, video marketing, targeted videosThese videos only focus on a product or service, not the business itself, unless in their calls to action. They tell the audience about the product’s best features, benefits, why they should choose it and other details that make it as appealing as possible.

They are meant to attract new customers just starting their product research. These customers want to know what sets your product or service apart, which is what your product videos should clearly highlight.

If you have incorporated video marketing into your marketing strategy, you should do so as soon as possible. Video is emerging as the preferred way people find the information they need, and they should be getting information about the best products from your videos rather than from your competitors. Consider the types of videos discussed above, as they serve different purposes and will produce different results for your business.


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About Aline Kaplan

Aline Kaplan is a published author, a blogger, and a tour guide in Boston. She formerly had a career as a high-tech marketing and communications director. Aline writes and edits The Next Phase Blog, a social commentary blog that appears multiple times a week at aknextphase.com. She has published over 1,000 posts on a variety of subjects, from Boston history to science fiction movies, astronomical events to art museums. Under the name Aline Boucher Kaplan, she has had two science fiction novels (Khyren and World Spirits) published by Baen Books. Her short stories have appeared in anthologies published in the United States, Ireland, and Australia. She is a graduate of Northeastern University in Boston and lives in Hudson, MA.

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